One of the hardest things to do as a business is working out your branding. Whilst it may seem as simple as putting together a logo and a colour scheme, branding is much more than that. You want people to be able to look at ANYTHING you have produced and instantly know it’s yours, whether it’s a product, advertisement or a piece of text and the only way in which to do that is with strong, consistent branding. With that in mind, here are 6 top tips for branding your business:
– Think About Your Target Audience
The first thing you need to do is think about your target audience. Whilst this won’t help you come up with the finer details of your brand, you will be able to think about the types of brands in which they interact with and the similarities they hold. You may be able to discover that they’re more drawn to warm colours or they like things to be kept minimalistic – either way, it will give you a much better idea of the direction to go in. For tips and tricks when it comes to building your ideal target audience, you can visit this site here.
– Define Your Brand And What It Stands For
Another important thing you need to do is define your brand. This means thinking about your missions and values, defining exactly what it is you stand for. Your values are a part of your brand and although people can’t physically see them, they should subtly be apparent in everything you do. For more information on setting brand values and a mission statement, you can visit this site here.
– Start With Your Logo And Work Down From There
If you’re struggling to get started with your branding and it all feels a bit overwhelming, the best place to start is with your logo. Whilst this is probably the hardest place to start, it will give you the basis for absolutely everything else you create. Whether that’s an email template, a social media banner or a product design – your logo will definitely pave the way. Remember, if this is the place you choose to start, it’s easier to go back and change everything as you go along, as all you’ll need to adapt is the logo. For more information, you can visit branding professional services here.
– Put Together Brand Guidelines That You’ll Follow At All Times
In order to create consistency across your brand at all times, you need to create brand guidelines. Not only will they be a set of rules for you to follow, but they will also be something you can pass to team members and agencies when they are creating anything that requires branding. Although they can be quite a large document, the will detail literally everything about your colours, your fonts, your logo, the positioning of particular elements and the tone of voice you use. Effectively, they’ll be your brand bible.
– Consider Something That Will Be Timeless
When creating your branding it is important you are thinking about designs that will be timeless. Whilst something may be considered on trend now, you need something that is going to be relevant years down the line. Whilst you don’t have to keep the same branding throughout your business’ lifetime, the fewer times you change things the better. Not only is it unprofessional but it will be harder and harder for people to recognise you.
– Remember, Consistency Is Key
Finally, the most important thing to remember is that consistency is key. In order to maintain a good brand throughout your business, you need to ensure that everything aligns one way or another. Whether that’s a colour scheme that you use throughout or the way in which you write your blog posts or social media posts, people need to be able to recognise your style a mile off.
Do you need to work on the branding for your business? What do you need to consider before you get started? Let me know in the comments section below.