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9 Books All Business Majors Should Read | Undergrad Success
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9 Books All Business Majors Should Read

9 Books All Business Majors Should Read
Jessica Bahr

4. The Thank You Economy by Gary Vaynerchuk

The thank you economy

Vaynerchuk argues that the powerful word of mouth marketing and social media have thrust us into an entirely new business era, focused on both online and offline engagement.

Also suggested, Crush It! (By Gary V as well!)


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Academic
Jessica Bahr
@Jessabahr

Jessica is a social media enthusiast working in the user experience and customer experience optimization industry. You can find her on Twitter (@Jessabahr) or talking about technology news and mobile-first app design on the Internet Pandas podcast. She has a background in process engineering and graduated with a degree in Integrated Supply Chain Management from the University of Wisconsin - Platteville, School of Business.

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