You’re Only 20 Steps From an Amazing Personal Brand

We continue to talk about personal branding as though it has become an involuntary action, like a reflex or breathing. Not so.

Personal branding is a learned skill.

Or rather in the Social Age, an always-learning skill. After all, we all make mistakes; we refine and redesign our brand until we get it as close to perfect as our goals – and the our intended audiences – dictate.

And all the while, questions abound:

• How do we get started and maintain consistency?
• How do we go well past the “clean up your Facebook” advice to make a real impact?
• And how do we leverage the relationships built in a sincere, proactive way?

[tps_header]To help answer those questions, here are 20 steps to take right now to create, expand, and leverage your personal brand:[/tps_header]

1. Buy Your Domain Name

Go to any domain name service bureau an purchase a domain name using your name. Desirable examples include:

• FirstLast.com (LindsayTuttle.com)
• FirstMILast.com (LindsayATuttle.com)
• If you’re occupation is clearly defined: FirstLastTitle.com (LindsayaTuttleCPA.com)