We continue to talk about personal branding as though it has become an involuntary action, like a reflex or breathing. Not so.
Personal branding is a learned skill.
Or rather in the Social Age, an always-learning skill. After all, we all make mistakes; we refine and redesign our brand until we get it as close to perfect as our goals – and the our intended audiences – dictate.
And all the while, questions abound:
- How do we get started and maintain consistency?
- How do we go well past the “clean up your Facebook” advice to make a real impact?
- And how do we leverage the relationships built in a sincere, proactive way?
[tps_header]To help answer those questions, here are 20 steps to take right now to create, expand, and leverage your personal brand:[/tps_header]
1. Buy Your Domain Name
Go to any domain name service bureau an purchase a domain name using your name. Desirable examples include:
- FirstLast.com (LindsayTuttle.com)
- FirstMILast.com (LindsayATuttle.com)
- If you’re occupation is clearly defined: FirstLastTitle.com (LindsayaTuttleCPA.com)